Thinking on learning and communications.

Practical ideas from thirty years of helping people understand complex subjects, adopt new ways of working and act on what matters.

Why your e-learning needs a launch campaign

A brilliant course that nobody hears about changes nothing. Here’s how a little awareness work before launch can transform take-up and impact.

How to turn dense, expert content into learning people can follow and use, without losing the accuracy your experts care about.

An honest look at where AI speeds up good work, and where it just produces more of the wrong thing.

Practical techniques for messages people actually read, remember and act on.

Why realistic cases work so well for vets, engineers and other experts, and how to design them.

Why adoption depends on what happens in the weeks after launch, and how to plan for it.

Managers are the most trusted channel for change. Here’s how to give them what they need.

Short learning is popular for good reason, but it isn’t the answer to everything.

A clear brief saves time, money and rework. Here’s what to include.

The tools have changed beyond recognition since 1996. What makes learning work hasn’t.

Accessibility makes learning better for everyone. Here’s what to expect from an accessible course.

If an article raises a question about your own project, get in touch. We’re always happy to share an honest view.